CUPRA Activates Multi-City Raval EV Reveal With Live Performances

Live performance drives Follow the CUPRA. A synchronised six-city rollout aligned with the global unveiling of the CUPRA Raval on April 9.

Barcelona, Madrid, Paris, Berlin, Manchester and Milan host sets from Nathy Peluso, Guitarricadelafuente, Disiz, Kim Petras, Chase & Status, Lancey Foux and Mahmood. Each set lands in central locations, pairing one unreleased track with key catalogue.

The format shifts beyond static launch mechanics. Music leads the entry point. Additional nodes across Munich, Vienna, Lisbon, Rotterdam, Copenhagen and Helsinki extend the campaign into a distributed European system.

Change needs drivers — and CUPRA believes real progress comes through radical disruption, by defying expectations and challenging conventions.

The Raval lands as a compact, performance-led EV—urban scale, design-forward, driver-focused—pushing CUPRA’s most aggressive take on accessible electrification.

Follow the CUPRA functions as rollout infrastructure. Artist-led, city-specific, built for real-world interaction over passive reveal.

cupra.com/en